The Great Western Brewing Company's roots date back to 1927 when George Montague Black (Conrad Black's Grandfather) opened Hub City Brewing in downtown Saskatoon. After several ownership changes the employees bought the brewery and the Great Western Brewing Company was born.
They also celebrated the fact that Great Western brews with only 100% Saskatchewan grown barley and that over 1,100 taps of Original 16 draught are being poured all across the West. The evening was capped with a donation to Project Cypress.
We were called in to help set the scene for the celebration by developing a 96' x 9' video wall. Great Western Brewing and Hill + Knowlton Strategies supplied the individual images and videos from which we created the video wall graphics and animations covering the back wall of the room. Below is the graphic highlighting that all the barley was sourced from Saskatchewan farmers. Kinley, Bigger, Luseland, Englefeld, Dinsmore, Holdfast, Cando and Hanley were featured.
The evening finished with Michael Micovcin, Great Western Brewing Company President and CEO presenting a cheque for $25,000.00 to Project Cypress team member Al Nicholson, CEO, RCMP Heritage Centre. Project Cypress raises funds for charity and is "driven" by Premier Brad Wall and a team of car enthusiasts and philanthropists. The current project will combine a 1970 Dodge Charger and a 2015 Dodge Charger SRT. We look forward to seeing the car next summer in Regina.
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